Have a techie cinema experience

A new technology will be killing the long line at the box office.

Filipinos will no longer have to endure the long lines at the theater just to watch the hottest movies. SM Cinemas now has the "bcode" feature, where a person's favorite movie is just a text message away.

With this, people just have to buy a ticket online. Then, they'll receive a text message with the date and time of the movie as well as a bar code.

Moviegoers will just have their mobile phones scanned at the theater lobby and their tickets will be printed out.

"You don't need a special app. You don't need an internet connection. All you need is a normal cellphone that can accept text messages," said Manuel Christian Fong III, Chief Information Officer of eCom.

On top of that, moviegoers will also have an educational experience with SM Cinema's "Film Literacy Program."

Paul Arugay of SM Cinema said that this is their way to use the film as an educational tool. "We are going to the schools and we want to offer this to schools," he says. The venue for the program could either be the school or the SM Cinemas.

Film director and historian Nick Deocampo will pick the featured documentaries and movies. After viewing, the audience will have a discussion about the film, using the study guide and syllabus that Deocampo prepares for them.

Through this, people will have a richer movie-watching experience—and most probably avoid scratching their heads just in case they do not understand the plotlines.

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