Life can sometimes be conveniently distilled down into very simple choices, such as cats or dogs, black and white, bus or car. And when it comes to beverages, two of the most powerful businesses in the world have spent the hundreds of billions of pounds over decades to try and make the choice of what to drink equally simple. Coke or Pepsi?
In a battle more enduring and expensive than most global conflicts, the Coca-Cola Company and PepsiCo have been locked in a marketing blitz over their core products, Coke and Pepsi. The Cola Wars eclipse all other commercial rivalries.
Recent sales figures however, suggest the war may be over. And Pepsi lost it. Last year Diet Coke outsold Pepsi-Cola by 927 million cases to 892 million cases in the US. This relegated the drink to third place in the national cola league below Coke and Diet Coke. The news has sent commentators scurrying to build aluminium can-shaped coffins for Pepsi, often seen as the eternal underdog.
check for the source of this article
Recent sales figures however, suggest the war may be over. And Pepsi lost it. Last year Diet Coke outsold Pepsi-Cola by 927 million cases to 892 million cases in the US. This relegated the drink to third place in the national cola league below Coke and Diet Coke. The news has sent commentators scurrying to build aluminium can-shaped coffins for Pepsi, often seen as the eternal underdog.
check for the source of this article
No comments:
Post a Comment